Created a new marketing site for Anthill Ai, a talent mapping software company. The site focuses on lead generation with bright bold colours and an easy to use interface. The challenge here was taking relatively complicated subject material and breaking it down to be visually pleasing to the user and easy to understand when first landing on the page.
visit live site →Anthill had a very makeshift site when they hired me and wanted me to create something more bold and interesting that would capture a user’s eye. My idea was to prominently use primary colours that would be bold, simplistic, and help create a visual language around a complex topic of AI for HR systems. In addition to the site design I was in charge of creating illustrations and iconography that would be used for both the site and guides that would be created on how to use the technology.
The website was created in Webflow by me and designed in Sketch beforehand. When creating the style guide for the site we eventually went with a much lighter blue and yellow while dropping the red to create a calmer feel. I made use of lots of rounded corners and semi-circles as well as a rounded sans-serif font to drive home this point. Anthill.ai remains a successful business and has gone through two more site redesigns as the company has grown and the mission has changed. I helped with their second redesign as well as consulting on their newest site which is where the link above will point you to.
Working with a small but rapidly growing company was very exciting for me and it led to lots of creativity but also lots of revisions. I learned the value of crafted visuals that work with the brand and go hand in hand with the site’s overall style and feel creating a very coheisve user experience. These images took quite long to create but I think they really enhance the site’s message. As it is a company that promotes AI the last thing we wanted was to have generic stock imagery thus we created a sort of juxtoposition of human centric design for a company selling an AI platform.
